Several health departments and community-based organizations have developed ad campaigns promoting gay men’s sexual health. Here are a few that have been taken to significant scale. Additionally, all of them are willing to share their campaigns with others.
To listen to a talk given by James Pickett of the AIDS Foundation of Chicago at CROI 2016 about the development of this campaign, click here and search “PrEP”. His talk is titled “PrEP-4-Love: Transmitting Desire Across Chicago.”
For more information, or to utilize these ads and localize them for your own jurisdictions, please contact James Pickett at JPickett@aidschicago.org.
“Play Sure”/ “Stay Sure”
NYC Department of Health and Mental Hygiene
If your organization (health department, clinic, or community-based organization) is interested in adapting either the PlaySure or StaySure campaign, please contact NYC Department of Health and Mental Hygiene directly to request the images. To request permission, contact Giselle Jabalera (email@example.com). For more information visit their website and search for “Play Sure”.
“Our Sexual Revolution” (PrEP Awareness)
San Francisco Department of Public Health
Better World Advertising
These materials will help to spread the word in your community and help raise awareness about the impact of HIV, the importance of HIV prevention and testing, the effects of stigma, and how we can work together to increase support for people living with HIV.
A campaign to encourage Latino MSM to talk about HIV and get tested. These resources can help support local awareness campaigns in your community and encourage families and friends to talk openly about HIV, dispel myths, reduce stigma, and break cultural barriers.
HIV Equal is an international social media campaign & online magazine that promotes HIV testing and aims to end the stigma associated with the virus. It reopens the national dialogue and works to change the way people think about HIV.
From the National Black Leadership Commission on AIDS
The aim of the campaign is to spread the word of how stigma can hinder the fight against HIV/AIDS by preventing people from coming forward to be tested, using prevention tools or getting treatment and staying in care.