PrEP Supports SF

PrEP Supports SF

San Francisco Department of Public Health

San Fransisco Department of Public Health was challenged to reduce the gap in HIV infectors between whites and people of color. There is a massive disparity in contraction rates as most awareness campaigns catered to white audiences. PrEP as a valuable prevention method was not disseminated to POC communities.

510media joined the team to build a campaign that would target POC communities and speak directly to them and what they care the most about. PrEP Supports became a rallying cry for underserved communities, telling them that they are Amazing, Creative, Powerful, Brilliant and that PrEP is here as a valuable asset so they can continue to be all they are and more.

January 07, 2020

For More Information Contact:

info@510media.com
510-532-2000
Topics
  • HIV / AIDS
Audience
  • MSM of Color
Objective
  • Reduce Stigma
  • Expand Knowledge
  • Promote PrEP
  • Raise Awareness
Format
  • Digital
Language
  • English
Permission for use Required
  • Yes