San Fransisco Department of Public Health was challenged to reduce the gap in HIV infectors between whites and people of color. There is a massive disparity in contraction rates as most awareness campaigns catered to white audiences. PrEP as a valuable prevention method was not disseminated to POC communities.
510media joined the team to build a campaign that would target POC communities and speak directly to them and what they care the most about. PrEP Supports became a rallying cry for underserved communities, telling them that they are Amazing, Creative, Powerful, Brilliant and that PrEP is here as a valuable asset so they can continue to be all they are and more.