This campaign aimed to reduce HIV transmission and stigma.
Results: 88.8% of respondents correctly identified the main messages of the campaign: preventing the spread of HIV from those who have it, safe sex with partners, encouraging self-esteem among people with HIV and decreasing stigma, internalizing personal responsibility and disclosure of HIV status. 62% were more likely to use condoms with HIV-negative partners, or partners of unknown status. 65.5% were more likely to believe that they have a responsibility to protect their partners.
Organizations: Gay Men’s Health Crisis, King County Public Health, NY State Department of Health, Oregon State DHS, University of Washington