Disclose HIV

This campaign, targeting Latino MSM, aims to reduce HIV infection through discussion and informed decision making.

Results: 80% said the “Disclosure” ad “got my attention right away,” 72% felt the “Status Sorting” message was appropriate for gay and bisexual men in SF and 27% said they were more likely to get tested for HIV or encourage partners to get tested as a result of seeing the “HIV Testing” ad.

To access materials, visit: www.socialmarketing.com/contact_us